Chinese-native execution
Our team writes, negotiates, and ships in Simplified and Traditional Chinese. Nothing is translated after the fact. No voice mismatch with the audience, no sentences that read like they came from a glossary.
Chinese go-to-market · for Web3
Chinese attention, run properly.
Hypersilk is an external go-to-market agency for Web3 companies expanding into Chinese-speaking markets. We run Chinese-native KOL campaigns, tier-1 media placement at PANews, ChainCatcher, Foresight News, Odaily, BlockBeats, Wu Blockchain, and Binance Square CN, and community activation across WeChat, Xiaohongshu, Telegram, and Chinese X.
What we do differently
A growth team that speaks the market.
Most agencies treat China as a translation problem. It isn't. It's a relationship problem, a platform problem, and a regulatory-navigation problem — in that order. Hypersilk is built for all three.
Direct relationships, not a marketplace
We work with tier-1 Chinese media and KOLs through established operator relationships. Rates, editorial access, and placement quality reflect that. We don't list pricing publicly because the market doesn't work that way.
Full-stack coverage under one campaign
Media, KOL, community, events, and localization run from a single campaign architecture. You brief once. We sequence the full ladder of touchpoints your launch needs — not four agencies each optimising their own line item.
Discreet by default
Chinese crypto is a sensitive operating environment. Our engagements are structured to protect both clients and counterparties — written agreements, careful attribution, no public client rosters, no screenshot-as-social-proof.
What we run
Campaigns, not one-offs.
Hypersilk runs four work-streams. Most clients engage on all four. A full engagement is a sequenced campaign; a small one is a targeted intervention. Deep-dive details on the services page.
01 / KOL
→
02 / Media
→
03 / Community
→
04 / Events
→
KOL Campaigns
Sequenced launches across tiered Chinese Key Opinion Leaders — segmented by chain (BTC, ETH, SOL, Sui, TON, BNB), platform (X, WeChat, Binance Square, Bilibili), audience, and historical conversion. Scripted or editorial.
Tier-1 Media Placement
Sponsored content, interviews, and coordinated launch coverage at PANews, Foresight News, Odaily, ChainCatcher, BlockBeats, Wu Blockchain, Binance Square CN, and adjacent Chinese outlets.
Community Activation
Native community building across WeChat, Binance Square, Xiaohongshu, Telegram, and Chinese X. Moderation, seeding, AMAs, incentivised quests, long-form educational threads — designed to compound rather than burn.
Event Activation
Side events, hackathons, booths, and invite-only gatherings across the APAC conference circuit — Token2049 Singapore, Hong Kong FinTech Week, Taipei Blockchain Week, Consensus Hong Kong, Chinese builder meetups.
Our network
The reach, without the name-dropping.
We keep our roster confidential on purpose — both to protect counterparty trust and to keep the relationships worth something. What we'll share up-front:
200+
Active KOLs
15+
Tier-1 outlets
6
Platform surfaces
24/7
Native hours
Full network breakdown, tier structure, and historical engagement data available under NDA during scoping. Read more about the network →
How we work
Quiet teams. Sharp work. No theatrics.
We don't publish client logos. We don't post screenshots of DMs. We don't bid on your competitor's search terms. If you work with Hypersilk, you're buying an operations partner, not a billboard.
Scoping takes a call or two. Most campaigns run on a monthly retainer with a defined work-stream mix; one-off launch packages also exist for sequenced go-to-market over 60–90 days. We'll tell you honestly when we're not the right fit — either because your target segment isn't one we have depth in, or because what you actually need is a product decision, not a marketing push.
Frequently asked
Questions before you write in.
What does Hypersilk do?
Hypersilk is an external go-to-market team for Web3 companies expanding into Chinese-speaking markets. We run Chinese-native KOL campaigns, tier-1 Chinese crypto media placement, community activation across WeChat, Binance Square, Xiaohongshu, and Telegram, and event activation across the APAC conference circuit.
Which Chinese markets do you cover?
Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, and Chinese-speaking communities globally. We work in both Simplified and Traditional Chinese and segment campaigns by jurisdiction and platform.
How are you different from a KOL marketplace?
Hypersilk is a relationship-based agency, not a marketplace. We work with tier-1 Chinese media and KOLs through established operator relationships. That affects rates, editorial access, placement quality, and — critically — the ability to structure sequenced campaigns rather than one-off buys.
Which Chinese crypto media do you work with?
Our tier-1 media roster includes PANews, Foresight News, Odaily, ChainCatcher, BlockBeats, Wu Blockchain, and Binance Square CN. Full placement options and rates are shared during scoping under NDA.
Do you publish case studies?
We do not publish client logos or case studies publicly. Chinese crypto is a sensitive operating environment, and we structure engagements to protect both clients and counterparties. References are shared directly with qualified prospects during scoping.
What does a typical engagement look like?
Most engagements run on a monthly retainer with a defined work-stream mix across KOL, media, community, and events. Launch-package engagements also exist for sequenced go-to-market over a 60–90 day window. Scoping typically takes one or two calls.
Insights
Field notes from the market.
Operator-written reference material on Chinese crypto media, KOLs, platforms, and launch sequencing. Slow cadence, written when we think the public reference is wrong or out of date.
The 2026 map of Chinese crypto media.
Who the tier-1 outlets actually are, what they publish, how sponsored coverage is structured, and why a "China PR list" from 2022 is useless today.
Read →Chinese crypto KOL tiers, explained.
T1, T2, T3 — what the thresholds really are, how price-per-view varies by platform and chain, and why follower count is the worst metric you can segment on.
Read →Launching into Chinese markets?
Tell us where you are, where you want to land, and what you've already tried. We'll tell you whether we're a fit — and if we are, what the next ninety days look like.
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