The reach, without the name-dropping.
We keep specific KOL names and publisher rate cards confidential. What we'll share publicly is structure — the tiers, categories, and platforms we operate across. Full breakdowns are shared during scoping under NDA.
Structure of the KOL roster.
Hypersilk maintains working relationships with 200+ active Chinese and Chinese-speaking Key Opinion Leaders across every major surface where crypto conversation happens in Chinese. The roster is not a marketplace listing — each relationship is operated directly, with personal contact, historical performance data, and negotiated rate ranges we can actually commit to.
Tiers
- Tier 1 — large-audience, high-influence KOLs with 500K+ engaged followers and documented on-chain effect when they speak. Includes figures who are routinely cited by Western crypto media as the Chinese signal.
- Tier 2 — mid-audience specialists with 100K–500K followers and deep conviction within a chain or category. Often the more cost-efficient surface for narrative depth.
- Tier 3 — narrow-audience operators, builders, and micro-KOLs with 10K–100K followers. Essential for seeding, early signal, and narrative validation before wider campaign waves.
Chain specialization
We segment KOLs by the chains they speak to natively — Bitcoin, Ethereum, Solana, Sui, TON, BNB Chain, Aptos, and a rotating set of L2s and emerging chains. Chain-fit matters more than raw audience size: a 50K-follower KOL whose audience is 90% Solana converts better for a Solana launch than a 500K-follower KOL whose audience cares about Bitcoin ETFs.
Platform specialization
Most KOLs operate on two or three platforms. We track where each performs best and assemble cross-platform campaign waves accordingly — an X-native KOL briefed for a WeChat voice note is underperforming at what you're paying for.
Tier-1 Chinese crypto media roster.
Chinese crypto media is a discrete ecosystem from English-market coverage. It has its own tier structure, its own editorial conventions, and — critically — its own commercial conventions about sponsored content, disclosure, and narrative placement. Hypersilk operates direct placement relationships with the outlets that actually set Chinese narrative:
- PANews — one of the most-read daily Chinese crypto outlets; strong in news, research, and feature interviews
- Foresight News — narrative-driven and research-forward; strong for thesis-setting
- Odaily (星球日报) — breadth news with feature depth; broad reach across retail and industry
- ChainCatcher (链捕手) — analysis, research, and commentary
- BlockBeats (律动) — news, interviews, and strong editorial POV
- Wu Blockchain (吴说) — investigative, breaking news; high industry credibility
- Binance Square CN — exchange-integrated creator distribution reaching Chinese-speaking Binance users directly
Beyond these, we maintain placement relationships with roughly 15+ additional outlets covering Web3 verticals, regional markets (Taiwan, Hong Kong, Singapore), and adjacent finance press. The full working roster is shared under NDA during scoping.
Six surfaces where we operate.
Chinese crypto conversation doesn't happen on one platform. We run campaigns across six primary surfaces, each with its own conventions, audience behaviour, and content formats:
1. WeChat (微信)
Private groups, official accounts (公众号), channels, and mini-programs. The closed, high-trust surface — where institutional conversations, alpha groups, and serious builder communities live. Not searchable from outside, which is precisely why it matters.
2. Binance Square CN
Exchange-native content platform reaching Chinese-speaking Binance users. Strong conversion to on-chain and on-exchange behaviour because the audience is already in-funnel.
3. Xiaohongshu (小红书)
Lifestyle-adjacent platform increasingly important for younger retail crypto audiences, particularly women and Gen Z users who under-index on traditional crypto-native platforms. Xiaohongshu content is visual-first and reads differently than X.
4. Telegram
Chinese-speaking Telegram channels and supergroups remain the default for alpha, launch announcements, and builder coordination.
5. X / Twitter (Chinese-speaking)
Chinese Twitter, including the significant Hong Kong, Taiwan, Singapore, and expat-Chinese communities. Often the gateway between English-market narrative and the broader Chinese-speaking conversation.
6. Bilibili, Douyin, YouTube CN-speaking
Video-native surfaces. Younger audiences and long-form explainer content. Used selectively — video production is expensive and only pays back for certain campaign shapes.
Want the full breakdown?
Tier-by-tier KOL list, outlet rate card, platform-specific campaign shapes. Shared under NDA during a scoping conversation.
Request network breakdown