Field notes from the Chinese crypto market.
Written by the operators who run the campaigns. We write things down when we think the public reference on a topic is wrong, missing, or three years out of date. Slow cadence on purpose — quality over volume.
The 2026 map of Chinese crypto media.
Who the tier-1 outlets actually are, what they publish, how sponsored coverage is structured, and why a "China PR list" from 2022 is useless today.
Read →Chinese crypto KOL tiers, explained.
Tier 1, Tier 2, Tier 3 — what the thresholds really are, how price-per-view varies by platform and chain, and why follower count is the worst metric you can segment on.
Read →WeChat, Binance Square, or Xiaohongshu?
A direct comparison of the three most misunderstood Chinese crypto surfaces — what each does well, who actually converts on each, and where new launches waste money.
Read →Your first 90 days in Chinese-speaking crypto.
A defensible, week-by-week sequencing of media, KOL, community, and event work for a Web3 team launching into Greater China. Written from actual campaign calendars.
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